Published On: Mon, Jul 12th, 2021
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Australian Government’s Vaccination Commercial Meets With Heavy Public Backlashon July 13, 2021 at 3:02 am

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The federal government’s $41 million (US$ 30.7 million) nationwide “Arm Yourself” campaign, to encourage Australians to get vaccinated with a COVID-19 jab has come under intense criticism after members of the public took to the social media platform Twitter to vent their frustration. The 30-second commercial, which aired on Sydney television on Sunday, features a young woman on a ventilator struggling to breathe as her heart monitor beeps, with the message: “COVID-19 can affect anyone. Stay home. Get tested. Book your vaccination.” “This ad should be immediately taken off air,” adjunct professor Bill Bowtell wrote in a post on Twitter. Bowtell is a strategic health consultant at the University of NSW and worked on the now famous 1987 Grim Reaper HIV/AIDS campaign in Australia. “Today in Sydney, a young girl with COVID—about the same age as the actor in the ad—is on a ventilator fighting for her life. This insensitive ad can …

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