Published On: Fri, Jul 30th, 2021

Laguna Beach to Create On-Demand Neighborhood Transit Service

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The City of Laguna Beach, Calif. is launching a new pilot program for an on-demand residential transit service in certain neighborhoods that will bring residents to downtown areas. The shuttle will transport those living in the neighborhoods of Arch Beach Heights, Bluebird Canyon, and Top of the World downtown. Those wishing a ride can schedule one on a smartphone app. City council unanimously approved the program during a July 27 council meeting in response to a ridership slump on its traditional trolleys from the three neighborhoods. “Back in 2017, there were some discussions about what to do with the neighborhood transit service because we were seeing declining ridership and looking at options to hopefully boost that ridership and promote the service,” Michael Litschi, Laguna Beach deputy director of public works told council. The city consistently observed that less than 10 riders per hour were boarding the trolleys, which is below the Orange County Transportation Authority mandates for minimum …

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