Published On: Thu, Oct 25th, 2018

Millennials Love Lettuce, Tomatoes, Apples, and … Oreo Milkshakes?

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NEW YORK—Millennials are willing to spend more on vegetables compared to their parents and grandparents. At the same time, ironically, millennials are also the ones spending more on sweets than their predecessors, according to a USDA study. Why did the study also find an increasing preference for sugar and sweets as millennial income rises? It is not just the simple or common dessert that they are interested in either. Millennials typically wait in long lines to get a multi-colored bagel, unicorn-decorated “taiyaki” ice cream, or cookies ‘n cream supreme oreo milkshake. Upon obtaining their treat, instead of eating it right away, they immediately pull out their phones and take photos to post on social media platforms like Instagram. To keep this group of customers coming back to their stores, business owners cater to millennials with this trend in mind. Social Media Enhances Sweet Trend In general, millennials enjoy “things that …

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