The two companies are joining forces to create a 3D audio format that beats out Dolby in one major way: No licensing fees...<br><a href="https://www.zdnet.com/article/samsung-and-googles-alternative-to-dolby-atmos-may-be-the-most-exciting-audio-product-at-ces-2025/" class="button purchase" rel="nofollow noopener" target="_blank">Read More</a>