‘Shark Tank’ Star Daniel Lubetzky Understands That “Feedback Is A Gift”: “I Strive To Give It In A Nurturing, Constructive Way”

There’s a new Shark in the boardroom. After 5 consecutive seasons guest starring on Shark Tank, KIND founder Daniel Lubetzky is finally a regular Shark in Season 16 right alongside Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John, and Kevin O’Leary. The beloved mogul is the show’s first new regular Shark in over a decade and the timing couldn’t be better since Cuban is leaving the ABC series after this season.

Lubetzky’s enthusiasm and knowledge will be a welcome addition on Shark Tank, but the other Sharks should never mistake his good-nature for softness. As a Shark, “you’re guaranteed to get into some pretty intense negotiations and you fight for the deal with passion,” said Lubetzky. “It’s a very interesting dynamic, and it’s surprisingly real.” While the products entrepreneurs bring in front of the sharks are important, the Sharks also take into consideration key qualities in the entrepreneurs themselves. Lubetzky explained what he looks for: “I want them to have integrity. I want them to have hustle. I want them to have grit.”