Super Bowl 2025: Chiefs will be able to use ‘three-peat’ language after NFL reportedly strikes deal with Pat Riley

Super Bowl 2025: Chiefs will be able to use ‘three-peat’ language after NFL reportedly strikes deal with Pat Riley

If the Kansas City Chiefs beat the Philadelphia Eagles on Sunday and win an unprecedented third straight Super Bowl, they can reportedly now use “three-peat” language to celebrate it.

Miami Heat team president and legendary NBA coach Pat Riley has owned the trademark to “three-peat” and various other versions of it since 1988, when his then-Los Angeles Lakers had won two NBA titles in a row. Front Office Sports reported Tuesday that the NFL has struck a deal with Riley to be able to license the phrasing should the Chiefs win on Sunday.

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