Friday, April 19, 2024

What marketers need to know about the next frontier in consumer engagement

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Talbott Roche, CEO and president, Blackhawk Network A marketer’s holy grail is deeply understanding the end-users of their company’s products and services. Marketers study demographics ad nauseam and create personas for customers to understand their needs and preferences better.  And when the pandemic hit, everyone’s lives were fundamentally transformed…
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Why the Rangers are not the Stanley Cup betting favorites

The New York Rangers won the Presidents’ Trophy. They have three more wins than any other team in the NHL this...
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