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May 26, 2022
Why — and how — the IAB is developing new measurement standards for in-game ads
Tech

Why — and how — the IAB is developing new measurement standards for in-game ads

The task force was inspired by the MRC’s decision to release a September 2021 interim guidance memo discussing shortcomings in the IAB’s 2009 standards.
The post Why — and how — the IAB is developing new measurement standards for in-game ads appeared first on Digiday…
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