Food
After four years of growth, plant-based dairy struggled to maintain growth in 2023 in the US, according to Circana. The category, within which milk alternatives generate the bulk of the sales, saw a marginal decline (-0.5%) in year-on-year purchases. This was driven by a decrease in household penetration(-2.1%), repeat buying (-2.2%), one-off buying (-3.4%) and trips per buyer (-1.8%).
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